In the recently released movie "Out of Control", the background of the story is set in a game called "Liberty City", in this virtual city, only players wearing sunglasses can see the real world of this game, while NPCs without sunglasses will think this is just an ordinary city. Some film critics believe that this unique "sunglass stalk" may be a tribute to a niche sci-fi film in 1988 - "Extreme Space". Also wearing sunglasses, what the protagonist can see in this film is the principle behind things.
When you see the door of a mall, the words "Buy" appear; when you see an office, "Work 8 hours" appears, and the film reveals the socially constructed conceptual laws behind many things people are accustomed to. If you apply this interesting metaphor to real life, the results are especially thought-provoking. At the moment when we are Fax List surrounded by various technological black boxes, if we put on such a pair of sunglasses and focus on those technological products that have long been inseparable from our daily life, what will we see? On the top of mobile phones, computers, headphones, and bracelets, will there also be a line of text that we have never imagined, reflecting some artificially written truth? This issue of All Media will also try to wear a pair of "sunglasses" to explore the advertising and marketing secrets hidden behind the products.
When we naturally pick up the technology products at hand, have we ever wondered: How is our perception of these products formed? 1. Advertising: Instructions for use of technology products In the highly mediated modern society, the mobile phone can probably become the most representative technology product. The functions of mobile phones cover almost all aspects of life. We use it to make calls, use it to take pictures, and use it to navigate... "The medium is an extension of people", McLuhan's popular remarks have been most appropriate on mobile phones. verify. However, a simple look back in history reveals that some of the features required by today's mobile phones were initially completely absent from this technological product.